Owner Of Asda And Britain's Pubs Buys Lovehoney, Completing Its Vision For A Typical British Friday Night

Private equity firm TDR Capital has agreed a €400m takeover of the adult toy retailer, giving it a vertically integrated portfolio covering the big shop, the four pints and whatever happens afterwards. Familiar private equity synergies may follow, such as loading the business with debt and calling it stimulation. Customers will hope their loyalty points remain strictly confidential.